乐乐茶致歉：不符合标准的产品立即下架

近日，知名奶茶品牌乐乐茶推出新品“苹果糖”饮品，被大批网友发帖吐槽。

Lelecha, a well-known tea brand, recently launched a new beverage called "Apple Candy", which has sparked widespread criticism online.

网友吐槽称糖太粘牙，还有人反映“收到的苹果没有裹糖”“苹果有虫眼、发霉”等。

Customers complained that the sugar coating was too sticky, while others reported issues either not being coated with sugar or apples having wormholes or mold.

乐乐茶小程序显示，“凤梨苹果糖”单杯价格26元，另外加“一颗苹果糖”是9.9元。

According to Lelecha's mini-program, a single cup of the "Pineapple Apple Candy" drink costs 26 yuan, with the option to add an extra sugar-coated apple for 9.9 yuan.

12月20日，乐乐茶官方发布致歉声明：

这次由于我们自身考虑不周、准备不足，导致出品不够稳定，影响了大家的体验。

19日上午，陆续收到多家门店顾客和线上平台的反馈，主要集中在以下几个问题：杯中的苹果没有裹上糖；裹糖太少，苹果容易氧化：糖裹得太厚，口感过粘；糖浆温度过高，导致苹果颜色变深；顶部装饰漏放或摆放不标准。

Yesterday, Lelecha issued a public apology, acknowledging that the product quality had been inconsistent due to preparation issues.

The company explained that customers had reported problems including insufficient or missing sugar coating, overly thick sugar, apple discoloration from high syrup temperature, and misplaced or missing toppings.

收到反馈后，已第一时间全面核查了全国门店的“苹果糖”系列产品。不符合标准的产品已立即下架，相关门店已责令立即整改，并对出品严重不符的门店进行了严厉处罚。目前全国门店“苹果糖”系列已陆续恢复上架。

Lelecha said it immediately conducted a thorough check of all stores nationwide. Products not meeting standards were removed from shelves, stores were ordered to rectify the issues, and outlets with severe violations faced strict penalties. The "Apple Candy" series has since gradually returned to shelves.

南都此前报道，2016年，乐乐茶于在上海开下首家门店，凭借“脏脏包”“脏脏茶”等爆款产品在年轻人中间走红。跟奈雪有些相似，一开始，乐乐茶走的是“茶饮+欧包”的模式，同时注重“第三空间”的打造，产品价格集中在19-29元之间，走的是中高端路线。

Founded in Shanghai in 2016, Lelecha gained popularity among young consumers with hit products. Initially, the brand combined tea and European-style pastries, emphasizing a "third space" experience, with prices generally ranging from 19 to 29 yuan, positioning itself as a mid-to-high-end brand.

2022年12月底，乐乐茶与奈雪签署了投资协议，奈雪斥资5.25亿元收购乐乐茶43.64%股份，成为乐乐茶的第一大股东，乐乐茶则成为奈雪的联营公司。2023年4月，乐乐茶宣布放开加盟，开店速度开始加快。

In December 2022, Lelecha signed an investment agreement with the tea chain Naixue, which acquired a 43.64 percent stake for 525 million yuan, making it Lelecha's largest shareholder.

编辑：李涵萌

实

习生：孙艺菡

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