Mama Irene｜Branding｜意面品牌及包装视觉

The new brandmark was designed to capture the handcrafted essence of artisanal pasta while honoring the family’s tradition. It stands out on the packaging and leaves a lasting impression on consumers. Illustrations were created to bring each pasta variety to life: fusilli became curly hair, orzo formed the treetop, and together they built Mamaland, a whimsical world where one can slide down a tagliatelle or dive into a pool of tomato sauce. Each product received its own illustrated representation, making the different varieties easier to distinguish. To organize the wealth of information the brand needed to communicate, we developed a system of seals and badges. This structure made it easier to present details in both Greek and English, eliminating the clutter of previous layouts. Designed by MELT Design #品牌VI设计 #品牌设计 #品牌包装 #品牌包装设计 #品牌视觉 #vi设计 #意面包装设计 #食品品牌设计 #食品包装设计 #设计