Esponjabón｜Branding｜香皂品牌包装视觉

Through deep research and analysis, we developed a visual overhaul rooted in the brand’s essence of adaptability and individuality. Starting with the wordmark, we added our own twist to a bold and distinctive typeface that honors the original brand while adopting a friendlier approach. For the isotype, we leaned into abstraction, creating a symbol that reflects the product’s transformation over time and is instantly recognizable to its users. These elements remain ever-present across a wide array of combinations within the color palette, forming pairings that align with the active ingredients and, most importantly, stand out on shelves. #品牌VI设计 #品牌设计 #品牌包装 #品牌包装设计 #品牌视觉 #vi设计 #化妆品包装设计 #化妆品品牌设计 #平面设计 #设计