WAG Club｜Branding｜宠物用品品牌设计

Dog accessories branding takes a fearless, fashion-led turn in WAG Club. Built around the idea of a dog accessories brand that “doesn’t apologize for existing,” the visual system combines a bold custom wordmark with bubblegum pink, electric blue, chocolate brown, rich green, and playful citrus accents.

Oversized geometric forms, humorous French product naming, and tactile envelope-inspired packaging give collars, leashes, toys, bowls, and dog beds a cohesive personality that feels irreverent, polished, and instantly recognizable. Rather than relying on the predictable neutrals and muted earth tones often seen in pet branding, WAG Club embraces color with its whole chest.

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