LUE | Branding | 化妆品品牌设计

LUE is a playful cosmetic packaging design concept for a marine collagen and vitamin C product line. The identity uses sculptural capsule-shaped vessels, bold typography, cheerful color blocking, and soft tactile packaging to create a beauty supplement brand that feels collectible, youthful, and highly recognizable.

The system blends cosmetic packaging, wellness branding, product design, and lifestyle-driven visual storytelling. From the pill-box-inspired packaging to the rounded refillable vessels and bright editorial imagery, LUE turns a daily supplement into a small ritual of color, texture, and personality. The result is a brand world that feels approachable, design-forward, and made for modern beauty consumers who care as much about the object as the product itself.

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